STRATEGIC I CREATIVE I EFFECTIVE I TEAM PLAYER

I’m an award-winning creative director passionate about details and with a love of good strategy. Throughout over 20 years of experience in multicultural advertising, I’ve worked on all kinds of projects—from branding and packaged goods to health and retail. Along with my team, I helped position Toyota, the last account I led, as the best brand in its category through successful campaigns that yielded extraordinary results and increased sales. Every year. For seven consecutive years. Not only were we effective, but we also won international creative awards along the way.

2025 Concacaf Champions Cup Documentary
DISNEY+ I COPA AMERICA 2024: The Legacy
LOWE'S I "MOVE LIKE MESSI" ACTIVATION
MLS I 2025 Branding guideline/Toolkit
MLS CUP I Design & Brand Identity
XBOX 360 I Launch campaign
TCUV (Toyota Used Vehicles) I "Risk"
MLS I 2024 Branding guideline/Toolkit
TOYOTA I "Be there for someone"
RACE FOR THE CURE I "The stitched shirt"
TOYOTATIME I Digital "Car Countdown"
NATURE VALLEY I "Senses"
TOYOTA I "Letter"
TOYOTA I Social Media
TOYOTATHON I "Magic Journey"
USH IDEA AWARD I Creation & Brand Identity
FORD MUSTANG I "Fan"
TOYOTATHON I "Security Guard"
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