Hello. Welcome to my world. I’m Claudio Vera, a multicultural creative director passionate about details and a love for good strategy. Throughout my more than 20 years of experience in multicultural advertising, I’ve worked on all kinds of projects—from branding and packaged goods to health and retail. And I know retail gets a bad rap as ‘boring’, but I can tell you it’s loaded with possibilities. Together with my team, I helped position Toyota, the last account I lead, as the best brand in its category through successful sales event campaigns that yielded extraordinary results and increased sales. Every year. Every sales event. For seven consecutive years. Aside from being effective, our work won a few creative awards along the way. And trust me when I tell you that if you can do creative work with retail, you can do almost everything. Thank you for stopping by!
