USH IDEA AWARDS "CREATION & BRAND IDENTITY"
Círculo Creativo USA is a national nonprofit organization dedicated to supporting creativity in the U.S. Hispanic advertising market since 1999, with the mission of improving the quality of creative work in the U.S. A few years ago, we felt we needed our own award to represent us. An award made by and for creatives that were also judged by creatives. So, we made it from scratch: a trophy, brand identity, a new website, and a name.
In my role as president of the organization the following year, I was in charge of developing the entire second edition of the event, from communications to organizing the award ceremony and everything in between. Here’s a little example.
