TOYOTA "BE THERE FOR SOMEONE"
The pandemic hit us hard. And in the USA, it hit Hispanics even harder—65% have frontline jobs that keep them away from their children.
For the holiday season, the objective was to create an emotional connection with Hispanics to increase brand consideration while acknowledging the challenges they have endured, but in a non-traditional way, avoiding any punches below the belt or a PSA tone.
We found animation to be a great resource to avoid production problems related to covid, and in the script “Be there for someone,” an inspiring story of togetherness.