RACE FOR THE CURE "THE STITCHED SHIRT"
The Susan G. Komen Race for the Cure is a fundraising event to raise breast cancer awareness. We found a simple but powerful way to make a memorable impact on people on the Austin Race by creating a unique t-shirt to remind them of the importance of awareness to prevent breast cancer.
Along with the t-shirt, we developed a strong brand identity, using an organic font to represent the stitches. The only task people had to do to get this great souvenir was to spread the word on social media.
