MOVES LIKE MESSI ACTIVATION
What happens when the world’s greatest footballer meets the world’s greatest DIY brand?
You get a 360° campaign anchored by “More Messi” — a national TV spot that aired millions of times during the FIFA Club World Cup — and extended through “Move Like Messi”, a live activation created to turn screen-time inspiration into real-world participation.
Move Like Messi teaches kids Messi’s signature moves through bold visuals, step-by-step storytelling, and just the right dose of swagger. Branded to the core and engineered for lasting emotional connection, it brings families closer to the Lowe’s brand through play, discovery, and aspiration.
Because every legend starts with one move.
