NATURE VALLEY "SENSES"
Historically, Nature Valley's advertising has always been product-focused. When the entire category was talking about ingredients, the brand needed an emotional connection with consumers, inviting them to see the benefits of nature more holistically, with "a new set of eyes."
We partnered with Erik Weinhenmayer, a famous blind outdoorsman, and his daughter to share a different point of view on how to enjoy nature. The campaign premiered nationally during the Grammy Awards.
Ways to extend the experience to our audience included an unforgettable hike.
