STRATEGIC I CREATIVE I EFFECTIVE I TEAM PLAYER

I’m an award-winning creative director passionate about details and with a love of good strategy. Throughout over 20 years of experience in multicultural advertising, I’ve worked on all kinds of projects—from branding and packaged goods to health and retail. Along with my team, I helped position Toyota, the last account I led, as the best brand in its category through successful campaigns that yielded extraordinary results and increased sales. Every year. For seven consecutive years. Not only were we effective, but we also won international creative awards along the way.

LOWE'S I "MOVE LIKE MESSI" ACTIVATION
TOYOTA I "Be there for someone"
NATURE VALLEY I "Senses"
DISNEY+ I COPA AMERICA 2024: The Legacy
MLS I 2025 Branding guideline/Toolkit
WSS I RETAIL GRAPHIC SYSTEM (WORLD CUP)
2025 Concacaf Champions Cup Documentary
TOYOTATIME I Digital "Car Countdown"
RACE FOR THE CURE I "The stitched shirt"
TOYOTA I "Letter"
TOYOTATHON I "Magic Journey"
TOYOTA I Social Media
TOYOTATHON I "Security Guard"
Audio
USH IDEA AWARD I Creation & Brand Identity
MLS I 2024 Branding guideline/Toolkit
XBOX 360 I Launch campaign
MLS CUP I Design & Brand Identity
↑Back to Top