AMERICAN REVERSE MORTGAGE. I. BRAND IDENTITY
American Reverse Mortgage specializes in "reverse mortgages," a type of loan that allows older homeowners to convert their home's accumulated value into cash to cover living expenses and enhance financial freedom during retirement.
The visual concept reflects this advantage: resting on the home's value. The logo features a house with a sun above, which can also be interpreted as a person resting, symbolizing the peace of mind and financial security the service offers.
The blue circle reinforces trust and stability, while the red typography adds energy and reflects the American identity. The solid, austere, and readable typography emphasizes the clarity of the service, conveying the transparency and trust the company aims to offer its clients.
