TIMECODE I Brand Identity
Timecode is a company specializing in postproduction and sound and image editing, with a strong focus on color correction. To emphasize the brand and make it more memorable, we created a visual representation that plays with a combination of numbers and letters, integrating a dividing line that simulates timecode counters, a key element in the postproduction industry. This design not only refers to the technical process but also reinforces the company’s identity, highlighting its area of expertise.
To make the brand more memorable, we combined numbers and letters with a dividing line simulating timecode counters, referencing the technical precision of postproduction. The full spectrum of colors in the background reflects the wide possibilities in color correction, while the neutral-toned brand ensures clarity and readability.
The use of a minimalist design, with solid and straightforward typography, ensures readability and helps make the company name clear and easily recognizable. The visual structure reflects both the technical precision and the creativity that Timecode brings to each project.
