NATURE VALLEY ONLINE GAME
Following the success of our "Shapes" TV commercial, we developed an interactive game that challenges players to cut pieces of a cereal bar and match them to a mountain shape. Once they complete the puzzle, players can enter for a chance to win a Canon EOS camera. This interactive extension not only extended the campaign's reach but also fostered deeper interaction with the brand, making Nature Valley a part of the user's journey beyond just the product.