FRIDMAN IMMIGRATION LAW I Brand Identity
The challenge was to communicate the core values of Fridman Immigration Law: honesty, clarity, warmth, individualized service, and expertise. The design conveys security, highlighting Fridman as the key to opening doors to a new life. It exudes both reliability and professionalism, with a touch of intelligence and hope.
The typography blends classic elegance with modernity. Using a serif font for the logo communicates seriousness and stability, while the subtly stylized letter "I" (for immigration) transforms into two doors opening toward a brighter future. This element reinforces the brand's message while maintaining a sophisticated visual language. The modern, sans-serif type used for "Immigration Law" adds clarity and balance to the overall look.
The colors reflect elegance and innovation. The deep blue represents class and professionalism, while the coral introduces warmth, freshness, and an inviting tone with a hint of femininity. The light blue subtly hints at the brand's Argentine roots, creating harmony within the color scheme.
