PROMOTIONAL LOGO / COFFEE-MATE
Coffe-Mate launched an activation called “Free Flavor Friday” to promote its wide variety of over 25 flavors. The goal was to convey a sense of joy, fun, variety, and positivity, all while ensuring a strong brand presence. The design features an abstract "flavor rainbow," symbolizing the variety and vibrancy of Coffee-Mate's flavors, with the product placed at the center, emphasizing its role as the star of the experience. The playful, colorful design reinforces the notion of enjoyment and creativity, inviting customers to explore the brand’s diverse offerings.
